Table 3 Summary of demographic profiles of the interviewees

Caoge

Supplier

16 k

49

Male

1973

March 2018

Agricultural products

April 2021

Anan

Anchor

854 k

19

Female

2003

March 2021

Clothing

April 2021

Yanjie

Anchor

2 k

49

Female

1973

March 2021

Daily necessities

May 2021

Yanyan

Anchor

4 k

32

Female

1990

April 2021

Flowers

May 2021

Yueyue

Anchor

12 k

31

Female

1991

October 2020

Daily necessities

May 2021

Dongdong

Anchor

265 k

37

Female

1995

March 2019

Agricultural products

May 2021

Shuoshuo

Anchor

1 m

28

Female

1994

May 2019

Fitness products

October 2021

Xiaoming

Anchor

4 k

30

Male

1992

October 2020

Daily necessities

October 2021

Huage

Anchor

–

52

Male

1970

October 2020

Tableware

October 2021

Xiaokui

Anchor

9 k

25

Male

1997

August 2020

Tea

October 2021

Sufei

Anchor

7 k

19

Female

2003

August 2021

Daily necessities

October 2021

Xiaopen

Operator

60 k

26

Male

1996

March 2021

Accessories

October 2021

Youge

Operator

9 k

30

Male

1992

March 2021

Agricultural products

October 2021

Xiaoji

Lecturer

54 k

24

Male

1998

August 2021

Daily necessities

October 2021

Dage

Lecturer

8 k

24

Male

1998

January 2021

Training

October 2021

Quange

Anchor

110 k

30

Male

1992

October 2021

Towel

October 2021

Leilei

Anchor

5 k

33

Male

1989

October 2021

Daily necessities

October 2021

Xiaoye

Anchor

2 k

34

Male

1988

October 2021

Daily necessities

October 2021

Caicai

Anchor

25 k

33

Male

1989

June 2020

Snacks

October 2021

Xiaoqian

Anchor

0.2 k

21

Male

2001

October 2020

Daily necessities

October 2021

Wangjie

Lecturer

–

47

Female

1975

September 2021

Daily necessities

October 2021

Duge

Lecturer

14 k

52

Male

1970

July 2021

Gift bag

October 2021

Fangjie

Anchor

0.1 k

50

Female

1972

October 2021

Beddings

October 2021

Xiaozhi

Anchor

6 k

36

Male

1986

June 2021

Stationery

November 2021

Xiangjie

Anchor

0.2 k

58

Female

1964

September 2021

Daily necessities

November 2021

Lanlan

Anchor

2 k

35

Female

1987

July 2021

Rice wine

November 2021

Xiaoqin

Lecturer

8 k

20

Female

2002

December 2020

Training

December 2021

Fangfang

Lecturer

25 k

34

Female

1988

August 2019

Training

December 2021

Xiaoyi

Lecturer

8 k

37

Male

1985

September 2018

Training

December 2021

Huangge

Operator

6 k

42

Male

1979

November 2021

Decoration

December 2021

Chaoge

Anchor

750 k

30

Male

1992

March 2021

Mask

December 2021

Xiaomei

Anchor

24 k

30

Female

1992

June 2021

Mask

December 2021

Guojie

Lecturer

8 k

54

Female

1968

October 2020

Snacks

December 2021

Xiaojiang

Supplier

8 k

23

Male

1999

June 2021

Training

December 2021

Zetian

Lecturer

40 k

33

Male

1989

December 2019

Training

December 2021

Xiange

Anchor

0.6 k

57

Male

1965

June 2021

Daily necessities

December 2021

Tangtang

Anchor

110 k

37

Male

1985

December 2019

Daily necessities

December 2021

Jiangge

Anchor

392 k

32

Male

1990

June 2021

Clothing

December 2021

Wangge

Operator

392 k

34

Male

1988

August 2020

Clothing

December 2021

Zege

Operator

392 k

38

Male

1984

March 2021

Clothing

December 2021

Yanyan

Supplier

0.3 k

37

Female

1985

June 2020

Scarf

December 2021

Hongjie

Anchor

20 k

49

Female

1973

March 2021

Scarf

December 2021

Xiaofan

Anchor

195 k

40

Male

1982

May 2021

Daily necessities

December 2021

Xunge

Lecturer

53 k

39

Male

1983

May 2021

Mask

December 2021

Yangjie

Anchor

0.4 k

52

Female

1970

June 2021

Paper cutting

December 2021