Sports are not only crucial in improving people’s physical conditions, but also important in fulfilling people’s expectations for better lives. Traditional sports emphasize more on competitions, focusing on which participating athletes as well as their representing countries get better reputation.
However, the world is developing rapidly with dynamic values and cultures. The advent of 2022 Olympic Games show a time when cooperation rather than competition is more needed. The Olympic Organizing Committee added the fourth important value “together” in the original slogan of “faster, higher and stronger”, marking a new era for sport competitions. Beyond, new digital technologies (e.g. AI or VR), new market, new youth, new culture, and new social structure drive the evolvement of sports industry and sports themselves, the understanding of such mixture of sports with frontier digital technologies requires academic exploration.
With the change of the sports ideology, so is its physical form. Sports in China transforms from a rather centralized style to a more popularized one. For many young people, sports are becoming a lifestyle for different communities to display their values and characteristics. This trend is exasperated by the usage of new media. With the key deployment of 5G technology in augmented reality, virtual reality and cloud computing, there is an urgent need to explore how to actively respond to " the development of digital and virtual sports" advocated by the International Olympic Committee.
In contrast to the urgent need for research, studies on new developments in sports are still very limited. Therefore, we plan to call for empirical studies that explore sports and lifestyles in sociology and other associated disciplines, wishing to gain new inspiration and perspective to rethink about health China in the new era.
Papers can address the following themes (including but not limited to):
1.Sports socialization, creativity, and social impact
2.Consumption of sports and modernization
3.Digital technologies and sports’ development
4.VR and sport cognitions
5.Emerging sport and lifestyle
6.Sports and leisure
7.Sports and rural revitalization
8.Olympics/Asian Games, communication and social relationship
9.Women’s sports participation
10.eSports and youth culture
Lead guest editor:
Yupei Zhao (Zhejiang University)
Lijun Zhou (Zhejiang University)
SUM Kim Wai Raymond (The Chinese University of Hong Kong)
Scholars who are interested in submitting articles should send the title and abstract (approximately 800 words) to both guest editors by August 30, 2022. The abstract should articulate the research question, the methods used, and the main findings. The authors will be notified if their abstracts are selected by October 30, 2022. Full papers of the selected abstracts should be submitted for review by February 28, 2023. The issue is tentatively scheduled to be published in December 2023.
For questions, expressions of interest and to discuss your abstract prior to submission please contact lead guest editors Yupei Zhao (firstname.lastname@example.org). We look forward to reading your submission.